Carlos de la Prida — Art director

About me

I'm Carlos de la Prida, a visual designer and art director. KAERRE is my independent creative studio, where I develop imagery and identities for entertainment, esports and brands.

I've always loved imagining worlds, stories and characters. I learned to give them shape through design, curiosity and trial and error. That way of exploring is still part of every project.

I'm drawn to images with personality and an idea behind them. I work from the visual concept through to the final pieces, making sure everything belongs to the same world.

What I can help you with.

Art direction

I define the concept and visual language of your project. A clear direction that gives every image, piece and format its place in the whole.

View project: La Velada del Año VI ↗

Key art & campaigns

I create the main image for an event or launch, then develop it across posters, announcements and digital formats. One visual idea that carries the campaign.

View project: Movistar KOI ↗

Visual identity

I design logos and systems of typography, colour and graphic elements that give a project its personality and keep every application consistent.

View project: La Velada del Año VI ↗

Applications: posters, social media, streaming, stages and signage. The formats are defined around each project's needs.

How we work together.

You work directly with me, from the first conversation to delivery. We can plan a single piece, a complete campaign or an ongoing collaboration.

Understand the project

We discuss what you need, who it is for and when it needs to be ready. We agree on the scope and deliverables before starting.

Find the direction

I develop the concept and a visual proposal. We review it together to shape the project's visual language.

Bring it to every format

I develop the pieces and prepare the final files for the agreed applications.

Idesignvisualworldsforprojectsthatneedtofeelbiggerthanascreen.