About
Carlos de la Prida Art director and visual designer
Under the name KAERRE, I build the visual worlds of events, teams and brands that live on screen.
I design visual worlds for projects that need to feel bigger than a screen. Images with an idea behind them and a personality — the kind you don't forget.
About
Visual design for entertainment, esports and brands.
I'm self-taught: I learned design through curiosity, trial and error and countless hours creating. Today I'm creative director for Ibai Llanos, leading the visual side of La Velada del Año, the most-watched streaming event in the world, and before that I was creative director at Movistar KOI, one of the most valuable esports clubs in Europe.
I handle the whole journey: from the idea and key art to every poster, stage graphic and social piece — so everything belongs to the same world, and people remember it without quite knowing why.
Services
One visual idea, carried into every format.
Process
From idea to final piece.
- 01
Understand the project
We talk about what you need, who it's for and when it needs to be ready. We agree on scope and deliverables before starting.
- 02
Find the direction
I develop the concept and a visual proposal, and we review it together to shape the project's visual language.
- 03
Bring it to every format
I develop the pieces and prepare the final files for every agreed application.
FAQ
Before we start.
What kind of projects do you work on?
Mostly live events, streaming, esports and football — but also brands and artists from any sector who need an image with personality.
Do you work with clients outside Spain?
Yes. I work from Spain with projects all over the world, in Spanish and English.
How long does a project take?
It depends on the scope: a single piece isn't the same as a full event identity. We define it together at the start, with clear dates.
How do we get started?
Email me at hello@kaerre.studio with what you need, when you need it and, if you have one, a rough budget. I reply within 24–48 h.